Technology, Internet and Social Media have gone through a lot of changes. It has brought so much impact into our daily lives and even in many marketing strategies of every business today. But how shall we keep at pace in this world of technology and be able to cope up with change?
These are some ideas to keep your small business marketing and social media going at sync:
If you’re not using Facebook for your business or not sure how Facebook can help grow your business, then you need to read this article…
In this article you’ll discover:
1. Updating Your Posts Daily
What you need to do:
Engage daily with your audience, by posting memes, quotes, articles and videos to entertain your audience. Once per day is enough to start increasing your engagement. Keep up with the latest news & trends in your industry and keep your audience updated.
How will posting daily help my business?
Users on social media want to socialise and be entertained. If you provide quality posts, you’ll get people talking about you (increase your brand awareness) and you’ll get people following your page.
As your followers grow, you can mix in your special offers and promotions every week or two. But you shouldn’t post too often about your products/services as people will stop following your page.
Always remember this golden question your audience ask… “What’s in it for me?”
What you need to do:
Blogging is a way of educating your audience about your industry & product/services. As well as entertaining, people also want to learn and better themselves.
The more you blog the better, but you should aim for at least once a week. You should be blogging about stuff related to your industry that can teach them something new.
There are several benefits to blogging, but I’ll cover that in another post. But what you need to know now, is that blogging increases also your followers AND you become an authority in your field.
How will blogging help my business?
Blogging can help in two ways:
1. By directing them to your blog page from Facebook to read your full blog
2. You should have Facebook pixels on your blog page. What are pixels?
Basically, it tells Facebook that a Facebook user has visited your website. So when you create a Facebook ad campaign, you can tell Facebook to show your advert to those visitors.
This is known as retargeting. Even if you don’t capture their email address when they read your blog through your offers, you can still target them through Facebook ads. But what should you advertise with FB ads? This is the third thing you should be doing…
3. Facebook Ads & Lead Magnets
What you need to do:
Finally, you should be advertising to your target audience using Facebook ads.
NOTE: You should not be advertising your core products on Facebook
How will Facebook Ads & Lead Magnets help my business?
As an example, we at Tick Square offer a free eBook (how to use the internet to grow your business in 3 easy steps) as one of our lead magnets. We advertise this on Facebook with an attractive heading, a good image and a call-to-action button
When people download our eBook, we get the 3 vital pieces of information:
With this information, we can follow up the customer through a strong email campaign about our products and promotions. And show them how we can help their business.
You can collect hundreds of email addresses using this technique. Your next job will be to convert the leads to sales through a series of emails.
Key Takeaways For Business Owners On Facebook
By understanding a Facebook user’s behaviour. You can set out a Facebook Strategy that’s designed to generate leads. From these leads, you can start to generate sales by sending them well-thought out emails or follow-up calls.
So here are the 3 Facebook Steps for your business that will generate leads:
Did you know that 70% of small businesses say that they’ve found new customers through social media? Your business, whatever it is you sell, needs to be using social media to grow your brand and increase your sales.
Not having social media for your business today, is like pulling out a Nokia in a meeting when everyone else is using an iPhone.
Having social media is not just about attracting new clients. But it’s also about relationship building. The better business owners understand social media, the better they can use it for their companies.
Here are 8 benefits that business owners need to understand about social media...
Marketing into a Simple Strategy – the 3 Simple Steps
You want more customers and more customer loyalty, online marketing is just a tool to reach those aims; otherwise you need not care about it.
There are 3 logical steps to your online marketing strategy. Each step either gets you new customers or repeat customers: