By Omar Tikrity, Co-Founder of Tick Square Ltd | LinkedIn Profile
Did you know that 70% of small businesses say that they’ve found new customers through social media? Your business, whatever it is you sell, needs to be using social media to grow your brand and increase your sales.
Not having social media for your business today, is like pulling out a Nokia in a meeting when everyone else is using an iPhone.
Having social media is not just about attracting new clients. But it’s also about relationship building. The better business owners understand social media, the better they can use it for their companies.
Here are 8 benefits that business owners need to understand about social media...
1 - Increase Brand Awareness
“75% of online users are influenced by product information found on social media” - Statista
The easiest way to build your brand’s reputation is by posting regular content on social media. By posting a mix of quotes, memes, articles & blog posts, users subconsciously view your company as an authority and builds trust.
Research by Adroit Digital, shows that the second way millennials find out about new products is through social media (TV ads being first). Note; the gap between social media ads and TV ads is closing quickly.
Regardless of how good your website looks, or how good your products are…
If people can’t find it, they won’t buy it.
Key Lesson: Post regularly on social channels to grow your brand, build trust and authority.
2 - Increase sales
“70% of business-to-consumer marketers have acquired customers through Facebook” – Marketing Tech Blog
At the end of the day, your business needs sales. Facebook Likes and Tweets don’t pay the bills.
By constantly being in front of your customers, they’ll eventually buy from you when they need your products or refer their friends when asking for a solution.
You also have the opportunity to share special offers, promotions and coupons which can tip your audience to buy when they’re on the fence. For a sale to happen, the customer has to like the product and the company…
A good product with a good social media presence is the formula for success.
Key Lesson: Be consistent and share your special offers, promotions and competitions on social media. Also have referral schemes to entice your audience to recommend your products.
3 - Find New Customers Who Didn’t Know You Exist
“35 Million users in the UK use social media” – Statista
You can reach millions of people that didn’t know you exist by answering a simple question. Answer questions and leave your link in posts, groups and other social media channels. & you’ll reach people who never knew you existed…
And more importantly, you’ll show that you have a solution to their problem.
Post a link today, and a year down the line, you might get a sale from it.
35 million people in the UK are on social media. Your aim is to let the relevant audience know that your solution exists.
Key Lesson: Answer questions to people’s problems and leave your link at the end of your answer on different channels.
4 - Increase Traffic To Your Website
“In 2014, the average active Facebook user aged 16 to 24 spent nearly 3 hours per day on the website.” – Statista
You have a new product. You just set up a brilliant webpage. And…
Most business owners get stuck at this point. They get a handful of traffic and little or no sales. So they lower their prices. Still nothing...
The problem is not the product or the price. The problem is that people aren’t seeing your product…
If you had thousands of people seeing your page, then you might have a problem with the product, price or even the web page. But until you get traffic, you just won’t know. So what do you do?
Social media is a brilliant way of bringing traffic to your website. One of the best ways to do this is by offering a free lead magnet or free valuable information (such as an ebook) related to your product. And then you can redirect them to your relevant web page that solves their problem.
The key here is not to sell straight away, but educate them and build trust.
Reddit for example, can put a link up and drive 20,000 people to their page in one weekend. The power of social media is truly amazing.
Key Lesson: Offer people free lead magnets or valuable information on social media with a link to your website.
5 - Improve Search Engine Rankings On Google & Bing
“There are 3.5 billion Google searches per day” – Internet Live Stats
The first website most people visit when searching for a solution is…
There’s no doubt that hundreds of thousands if not millions of people are searching for your solution on Google every year.
But the chances are, your website will not appear on the first page, or even on the second or third. Ranking on the first page is not as hard as people think it is. An effective way to boost your search engine rankings is through blogs and social media. Why is that?
You need to understand that Google likes relevant content. Which is key to ranking on Google. If Google produces content that is not relevant to its users, then people will stop using Google and move over to Bing or Yahoo. The reason why Google is so popular, is because it gives you relevant information. So much so that people hardly ever go onto the second page.
By understanding this concept from Google. Your web page can become relevant by optimising your keywords in titles and descriptions and being relevant to Google and users.
Key Lesson: Be relevant to Google and to customers on your website and social media channels and you’ll see your website climb to the top.
6 - Targeted Advertising To Get The Right Audience
“81 percent of UK respondents reported using social media at least once a day” - Statista
The beauty with social media is that you can target your precise audience. There’s no point in advertising your local hair salon in Manchester to a truck driver in Texas.
Social media makes it possible to advertise to your specific audience, by age, gender, interests, job position and much more. You need to be clear. Who are your customers? Are you a local business or national? What age group? You need to build a persona for your ideal customer and then target them with a relevant advert.
Out of the 35 million social users, you target only the audience that’s right for you. This will cut your advertising costs significantly and increase your lead conversion.
Key Lesson: Build your customer’s persona using existing data or common knowledge. And then write an advert speaking to that person’s problem and advertise it to them.
7 - Level Playing Field Against The Big Boys
“Small businesses are major employers in the UK and account for 47% of private sector employment. They are also responsible for more than 33% of turnover” - Phil Keoghan, CEO of the UK arm of technology company Ricoh
Social media makes it possible to outwit, out-network and out-write larger companies. Yes, they do have bigger budgets. But it’s not money that makes posts go viral. The cleverest tactics and headlines are what makes your posts viral. Provide value, be entertaining and show personality and you’ll be a step ahead of the larger corporations.
Key Lesson: Be creative with your posts. See what works for other companies and if you can adapt the concept to fit your company. Competitions are a brilliant way to go viral.
8 - Your Business Will Be Mobile
“56% of Facebook users only login from a mobile device” – DMR Stats
Over half of Google searches and Facebook users are on Mobile. Which means that your business needs to be mobile as well.
By having a strong social media presence, you’re automatically mobile. Regardless of whether your audience use desktop or mobile. If you are on social media, and targeting them, they’ll likely come across your posts or Facebook page. But…
This also means that your website must be mobile friendly. If your website doesn’t look good on mobile, they’ll leave straight away and go to your competitor.
Key Lesson: Have a mobile friendly website to keep in line with the 50%+ of social users
The question isn’t whether you’re supposed to be on social media or not. It’s whether you can afford not to be on social media?
If you’ve skipped straight to the bottom, here are the key lessons we should be taking from this;