How Facebook Can Help Grow Your Business

By Omar Tikrity, Co-Founder of Tick Square Ltd | LinkedIn Profile

If you’re not using Facebook for your business or not sure how Facebook can help grow your business, then you need to read this article…
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In this article you’ll discover:

• What three things you should be doing on Facebook
• And how these steps will help grow your business

1. Updating Your Posts Daily

What you need to do:
Engage daily with your audience, by posting memes, quotes, articles and videos to entertain your audience. Once per day is enough to start increasing your engagement. Keep up with the latest news & trends in your industry and keep your audience updated.
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How will posting daily help my business?
Users on social media want to socialise and be entertained. If you provide quality posts, you’ll get people talking about you (increase your brand awareness) and you’ll get people following your page.
As your followers grow, you can mix in your special offers and promotions every week or two. But you shouldn’t post too often about your products/services as people will stop following your page.
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Always remember this golden question your audience ask… “What’s in it for me?”

2. Blogging

What you need to do:
Blogging is a way of educating your audience about your industry & product/services. As well as entertaining, people also want to learn and better themselves.

The more you blog the better, but you should aim for at least once a week. You should be blogging about stuff related to your industry that can teach them something new.

​There are several benefits to blogging, but I’ll cover that in another post. But what you need to know now, is that blogging increases also your followers AND you become an authority in your field.


How will blogging  help my business?
​Blogging can help in two ways:

1. By directing them to your blog page from Facebook to read your full blog

• People will read your benefit-driven headline and your exciting opening paragraph on your Facebook post.
• They’ll then click on your link to read the rest of the post and land on your blog page.
• On that page you should have your lead magnet offers or your promotions with simple forms that will entice your readers to take action. This is a simple way to generate email leads which you can feed into your sales funnel.

2. You should have Facebook pixels on your blog page. What are pixels?

Basically, it tells Facebook that a Facebook user has visited your website. So when you create a Facebook ad campaign, you can tell Facebook to show your advert to those visitors.

This is known as retargeting. Even if you don’t capture their email address when they read your blog through your offers, you can still target them through Facebook ads. But what should you advertise with FB ads? This is the third thing you should be doing…

3. Facebook Ads & Lead Magnets

What you need to do:
Finally, you should be advertising to your target audience using Facebook ads.

NOTE: You should not be advertising your core products on Facebook

• Advertise free useful valuable information (related to your product) in exchange for their email address,
  
• Don't advertise your main products. Because people don’t usually click on a Facebook advert and buy.
  
• Followers click on a Facebook advert if there’s something free or valuable for them. Remember the golden question your audience ask…

​How will Facebook Ads & Lead Magnets help my business?
As an example, we at Tick Square offer a free eBook (how to use the internet to grow your business in 3 easy steps) as one of our lead magnets. We advertise this on Facebook with an attractive heading, a good image and a call-to-action button

Tick Square's Facebook Ad For Our Free eBook

One of Tick Square's lead magnets for Facebook Ads

When people download our eBook, we get the 3 vital pieces of information:

1. Their email address
2. We know that this person is thinking of starting a business or already has a business
3. The person is interested in using the internet to grow their business

With this information, we can follow up the customer through a strong email campaign about our products and promotions. And show them how we can help their business.
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You can collect hundreds of email addresses using this technique. Your next job will be to convert the leads to sales through a series of emails.

Key Takeaways For Business Owners On Facebook

By understanding a Facebook user’s behaviour. You can set out a Facebook Strategy that’s designed to generate leads. From these leads, you can start to generate sales by sending them well-thought out emails or follow-up calls.
So here are the 3 Facebook Steps for your business that will generate leads:

1. Entertain - Posting once a day
2. Educate - Blogging regularly
3. Facebook ads - for your lead magnets

Download Our FREE eBook - How To Grow Your Business Using The Internet